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Nutrition

$2.65 - $31.80
- Made with real ingredients such as fruits, nuts and quinoa for fuel and muscle building - Less sugar than traditional leading energy bar brands - Enough fuel to power you through endurance workouts and tasty enough to use as a snack any time of day
$2.65 - $31.80
Skratch Labs Anytime Energy Bar is made with real ingredients such as fruits, nuts and quinoa. It has enough fuel to power you through endurance workouts and is tasty enough to be used as a snack any time of day.
$1.95 - $54.99
Our Hydration Sport Drink Mix was created for a simple purpose - to replace the electrolytes lost in sweat and to provide a little bit of energy when working out, without offending your palate or gut. We initially created this drink because some of the world’s best athletes needed better. Conventional sports drinks made them sick. They were undrinkable - too sweet, over-flavored, and didn’t even replace what was lost in sweat – which defeated the whole purpose, like fighting thirst with more thirst. The best athletes needed something to safely hydrate, something to quench their thirst, and something to help them perform better. So with their help, we reimagined sports drinks, stripping down what used to be a neon-colored carnival to its bare essentials. In the process, we learned that simple wasn’t just better for elite athletes, it was better for everyone who works hard and sweats. The result is a sports drink with minimal sugar (4g per 100 ml) and a ratio of sugar (glucose + fructose) that is optimized for faster absorption, an electrolyte profile that actually matches what is lost in sweat (800 mg sodium, 80 mg potassium, 100 mg calcium, and 80 mg of magnesium per liter), and only real fruit for flavor for a light and refreshing taste that you can drink all day. That’s it - less sugar, the right electrolyte profile, and real fruit. So, if you’ve never met a sports drink you wanted to take home, your luck is about to change. Drink when thirsty. Don't when not. Repeat as necessary. Ingredients: Lemon & Lime: Cane Sugar, Dextrose, Sodium Citrate, Citric Acid, Magnesium Lactate, Calcium Citrate, Potassium Citrate, Lemon Oil, Lime Oil, Lemon Juice, Lime Juice, Ascorbic Acid (Vitamin C). --Verified Non-GMO, Gluten Free, Dairy Free, Vegan and Kosher Oranges: Cane Sugar, Dextrose, Sodium Citrate, Citric Acid, Magnesium Lactate, Calcium Citrate, Orange Oil, Potassium Citrate, Orange Juice, Ascorbic Acid. --Verified Non-GMO, Gluten Free, Dairy Free, Vegan and Kosher Matcha & Lemon: Cane Sugar, Dextrose, Sodium Citrate, Citric Acid, Matcha Green Tea, Magnesium Lactate, Calcium Citrate, Potassium Citrate, Lemon Oil, Lemon Juice, Ascorbic Acid (Vitamin C). Contains about 16 mg of naturally occurring caffeine from the Matcha tea (per 16 fl oz.). For comparison, an 8oz cup of coffee has 70-100 mg of caffeine. --Verified Non-GMO, Gluten Free, Dairy Free, Vegan and Kosher Fruit Punch: Cane Sugar, Dextrose, Sodium Citrate, Citric Acid, Magnesium Lactate, Calcium Citrate, Potassium Citrate, Apricot, Pineapple, Passion Fruit, Tangerine Juice, Raspberry Juice, Ascorbic Acid (Vitamin C), Malic Acid. --Verified Non-GMO, Gluten Free, Dairy Free, Vegan and Kosher Strawberry Lemonade: Cane Sugar, Dextrose, Sodium Citrate, Citric Acid, Strawberry Powder, Magnesium Lactate, Calcium Citrate, Lemon Oil, Potassium Citrate, Lemon Juice, Ascorbic Acid. --Verified Non-GMO, Gluten Free, Dairy Free, Vegan and Kosher Pineapple: Cane Sugar, Dextrose, Sodium Citrate, Citric Acid, Pineapple, Magnesium Lactate, Calcium Citrate, Potassium Citrate, Ascorbic Acid. --Verified Non-GMO, Gluten Free, Dairy Free, Vegan and Kosher Raspberry Limeade with Caffeine: Cane Sugar, Dextrose, Sodium Citrate, Citric Acid, Raspberry Juice, Magnesium Lactate, Calcium Citrate, Malic Acid, Potassium Citrate, Lime Oil, Green Coffee Extract, Lime Juice, Ascorbic Acid Contains 50 mg of added caffeine from Natural Coffee Berry (per 16 fl oz.). For comparison, an 8oz cup of coffee has 70-100 mg of caffeine. --Verified Non-GMO, Gluten Free, Dairy Free, Vegan and Kosher
$2.45 - $24.50
Skratch Labs Sport Energy Chews are made with simple ingredients and flavored with only real fruit to create an energy chew with a clean bite that isn’t coated in wax. The result is a subtle taste that lets you fuel your active lifestyle with a functional food.
$1.95 - $54.99
Our Sport Hydration Drink Mix was created for a simple purpose—to replace the electrolytes lost in sweat and to provide a little bit of energy when working out, without offending your palate or gut. We initially created this drink because some of the world's best athletes needed better. Conventional sports drinks made them sick. They were undrinkable—too sweet, over-flavored, and didn't even replace what was lost in sweat—which defeated the whole purpose, like fighting thirst with more thirst. The best athletes needed something to safely hydrate, something to quench their thirst, and something to help them perform better. So with their help, we reimagined sports drinks, stripping down what used to be a neon-colored carnival to its bare essentials. In the process, we learned that simple wasn't just better for elite athletes, it was better for everyone who works hard and sweats. The result is a sports drink with minimal sugar (4g per 100 ml) and a ratio of sugar (glucose + fructose) that is optimized for faster absorption, an electrolyte profile that actually matches what is lost in sweat (800 mg sodium, 80 mg potassium, 100 mg calcium, and 80 mg of magnesium per liter), and only real fruit for flavor for a light and refreshing taste that you can drink all day. That's it—less sugar, the right electrolyte profile, and real fruit. So, if you've never met a sports drink you wanted to take home, your luck is about to change. Drink when thirsty and leaking like a busted fire hydrant. Don't drink while deep in the middle of a Netflix marathon session or sending emails (unless, you're also on your trainer). Meaning, if you haven't earned it, you don't deserve it.
$3.50 - $56.95
Skratch Labs Sport Recovery Mix is a high calorie food that you can drink. It’s designed to be a very convenient way for you to consume a lot of delicious calories with an optimal ratio of carbohydrate, protein, fat, and salt to refuel and rehydrate you immediately after your longest and hardest workouts when you don’t have access to a freshly prepared meal from scratch.
$3.25 - $41.95
Our Sport Superfuel Drink Mix was created for athletes who push so hard that they can't easily take in enough calories to perform at their best. For years, we've preached fueling with real food, like our famous rice cakes or Anytime Energy Bars. Why? Because traditional fueling gels and drinks use carbohydrates that break down too fast to tolerate, causing gastrointestinal distress. But, we get it—you can't always make or carry real food—you want power in a bottle. We've discovered the answer in a better carbohydrate (with a funny name) that digests steadily like real food does: Cluster Dextrin. One serving of Superfuel gives you 400 calories, powered by Cluster Dextrin, plus the electrolytes lost in sweat to fuel and hydrate your biggest days. We've tested this product for over 20 months with the world's greatest athletes, including Gold Medalist Triathlete Gwen Jorgensen and the EF Education First Pro Cycling team. It has allowed these athletes to drink their fuel on some of the longest and most intense events in the world when they can't eat real food without causing gastrointestinal distress. Use it when there's no time to chew. NON-GMO, GLUTEN FREE, DAIRY FREE, KOSHER, VEGAN
$1.95 - $29.99
Precise electrolyte replenishment - Full-spectrum formula - Rapidly assimilated - Versatile dosing BENEFITS: Meet your precise electrolyte needs with our original full-spectrum formula. A balanced blend of sodium chloride, potassium, calcium and magnesium ensure proper function of all body systems. The low sodium chloride content complements a healthy, low-salt diet. Fine-tune your dosage as needed, capsule by capsule, without fear of overconsumption of salt. - Kosher Certification - Endurolytes is certified by Informed Choice and Informed Sport.
$1.25 - $39.99
Concentrated, full-spectrum electrolyte replenishment - Full-spectrum, balanced formula - 3x the sodium and potassium per capsule as original Endurolytes BENEFITS: Designed for harsh conditions, high heat, the unacclimated, and those with elevated salt needs, this formula offers three times the sodium chloride (salt) and potassium content of standard Electrolytes. Despite the salt increase, the Extreme formula maintains a complete blend of electrolytes. - Kosher Certification - Endurolytes Extreme is certified by Informed Choice and Informed Sport.
$39.99
It’s back! New and improved. - Dissolves quickly and completely - Pleasantly light, natural watermelon flavor - 3x the sodium and potassium as original Endurolytes - 90 Servings BENEFITS: All the benefits of our best-selling Endurolyte Extreme capsules are now offered in an easy-to-mix powder. This all-new formula dissolves quickly and completely, with a subtle, natural watermelon flavor. Consume in water alone or add it to your liquid fuels according to your unique dosing needs. The mild flavor makes it easy to drink all day, while the lack of residue makes it perfect for hydration packs and bottles of any form. With three times the sodium chloride and potassium, and a softer flavor profile than Fizz, this is the perfect solution for multi-hour bottles of fuel, those who dislike consuming capsules, and those whose electrolyte needs are high. Regardless of the conditions, duration, or intensity of your activities, Endurolytes Extreme Powder has you covered. - Kosher Certification - Endurolytes Extreme Powder is certified by Informed Choice and Informed Sport.
$4.99 - $59.40
Delicious, refreshing electrolytes - Encourages steady fluid consumption - Virtually free of calories & carbohydrates - Cola flavor contains 20mg of caffeine per serving BENEFITS: Add these rapidly dissolving tablets to your water bottle to create a delicious, effervescent electrolyte drink—the same full-spectrum electrolyte support that made Endurolytes capsules famous. For those who prefer flavored beverages to water, Fizz is a perfect way to encourage adequate fluid consumption and get your electrolytes at the same time. No sugar, artificial sweeteners or preservatives, of course. - Note: One Endurolytes Fizz tablet equals approximately two Endurolytes capsules. Fizz tablets break at the center to allow for personalized dosing. - Endurolytes Fizz is certified by Informed Choice and Informed Sport.
$3.25 - $65.00
Recovery matters. Do it right. - Restores muscle glycogen - Rebuilds muscle strength - Reduces soreness & fatigue - New chocolate formula BENEFITS: Highly effective and utterly delicious, Recoverite provides exactly what your body needs to reap the most from your activity—a 3:1 ratio of complex carbohydrates to premium whey protein isolate, three grams of L-glutamine, key recovery benefiting auxiliary nutrients, and a full spectrum of electrolytes. - Kosher Certification - Recoverite is certified by Informed Choice and Informed Sport.
$19.95 - $22.99
Less pain, more gain - Targets muscle soreness and irritation - Optimizes joint mobility and flexibility - Maximizes and improves recovery BENEFITS: - Tissue Rejuvenator is a powerful two-part formula that helps rebuild joint, tendon, and soft tissue, while simultaneously reducing swelling and alleviating aches and pain. While the rebuilding of damaged or degenerated tissue will take time, the pain-alleviating aspects of Tissue Rejuvenator go to work immediately. It is thus equally well-suited for dealing with acute pains, sprains, or chronic and degenerative conditions. Tissue Rejuvenator is your healthy alternative to NSAIDs (non-steroidal anti-inflammatory drugs), providing rapid relief, with results improving as you consistently use the product. If you have pain, you must try Tissue Rejuvenator. It’ll quickly become a friend for life.
$2.50 - $60.00
24-pack & Single Serving Created for demanding training and competition, GU Roctane Energy Gel stands out from original GU Energy Gel with more sodium, an electrolyte that aids in hydration, and even more branched-chain amino acids (leucine, valine, and isoleucine) that reduce mental fatigue and decrease muscle damage than our original GU Energy Gel. The amino acid taurine helps maintain heart contractility and improve cardiac output during long exercise sessions, while the amino acid beta-alanine helps promote formation of the intramuscular buffer carnosine. The 100-calorie packets contain carbohydrates (maltodextrin and fructose) that use non-competing pathways to help maximize carbohydrate absorption and utilization while diminishing stomach distress. 15-serving Introducing GU's new 15-Serving GU Roctane Energy Gel pouches. They’ve "bulked up" their proven Roctane Energy Gels into a larger serving size to give you, their athletes, more ways to fuel during your extreme efforts or long-duration activities. Loose trash and sticky pockets are hard to avoid when you’re out on the trail or road for hours and hours. That’s why they partnered with Hydrapak to create a custom 5-serving flask and nozzle designed specifically for GU energy gels. Their Flask makes it easy to carry the fuel you need while reducing trail-litter along the way. Less-mess, less-litter, more Roctane Energy Gel! Roctane Energy Gel is vegan, gluten free, and kosher.
$2.50 - $35.82
CLIF BLOKS Energy Chews provide quick, chewable, energy to athletes while training and racing. BLOKS come in 33 calorie cubes, with sleek and portable packaging, making it easy to customize and track caloric and electrolyte intake during long outings and races.
$1.50 - $33.49
The combination of fast and medium-burning carbohydrates in Clif’s Energy Gels provides you with a steady stream of usable fuel during workouts and races. Electrolytes help balance your fluid levels, while caffeine in three of the flavors gives a boost to your central nervous system and releases free fatty acids into your bloodstream, which can help spare your body’s limited glycogen stores. Clif uses 90% organic ingredients and a thin consistency that goes down easy in both hot and cold weather. Even the packaging has a special touch—the opening is narrow and has a litter-resistant leash, the corners are rounded for jersey pocket comfort, and each packet has a reduced carbon footprint.
$63.92
Jumpstart your day with Nuun Energy, a crafted blend designed to deliver a lift that lasts. 8 tubes per pack. That's 80 servings total! - 20 mg Panax Ginseng, an Ancient Herbal Remedy - 80 mg of Caffeine Derived From Organic Green Tea - A Blend of Vitamins B12 & B6 Need a Boost? Energizing ingredients for any adventure. One up your water™ with our high-voltage blend of organic green tea, ginseng, B vitamins, and electrolytes for a quick energy boost. It’s the perfect sidekick for workouts, workdays, and everything in between. How To Enjoy: - DROP: Add one tablet to 16 oz of water - DISSOLVE: Wait a few minutes for tablet to dissolve - DRINK: Sip, savor, and enjoy!
$20.00
Designed with efficient carbohydrates and optimized electrolytes to keep you moving. - Optimized Electrolytes Maintain Fluid Balance - Efficient Carbs Speed Up Hydration - Flavors Sourced From Organic Ingredients Breaking a Sweat For More Than 90 Minutes? Drink Nuun Endurance! When you work out longer than 90 minutes your body needs more than water and electrolytes to keep up. Nuun Endurance is the perfect blend of electrolytes and carbohydrates to keep you hydrated and go longer and stronger all dang day. How To Enjoy: - DROP: Add one scoop to 16 oz of water - STIR: Stir or shake to dissolve - DRINK: Sip to stay hydrated during long workouts
$6.99
Under the weather or on-the-go? Grab some Nuun Immunity! When your body is stressed with travel or fighting an illness, hydration and botanicals are crucial for maintaining immune health. Nuun Immunity is a potent blend of electrolytes, anti-inflammatories, and antioxidants that provides total immune system support. - 10 tablets per tube. Dissolve in 16 oz. of water. - These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
$25.00
Breaking a sweat? Grab some Nuun Sport! When you sweat, your body loses vital minerals and electrolytes that need to be replaced for healthy recovery and lasting performance. Nuun Sport provides a great balance of ingredients for mineral replenishment and optimal hydration before/during/after your workout. - 10 tablets per tube, 4 tubes per pack. Dissolve in 16oz. of water. - These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. - The Conservation Alliance flavors: Lemon Lime, Fruit Punch, Tri-Berry, and Strawberry Lemonade - People for Bikes flavors: Wild Berry + Caffeine, Fresh Lime + Caffeine, Watermelon, Citrus Fruit
$27.99
Caffeinated Tailwind meets all your calorie, hydration, and electrolyte needs just like you'd expect, plus it adds 35mg of caffeine per 100 calories. Caffeine is proven to significantly enhance high-intensity and endurance performance. - Caffeine boost when you need that extra kick - Complete calories, electrolytes, and hydration: Ditch the gels, chews, and pills, and go all day with just Tailwind. - No gut bombs: Stomach problems? You’ll love Tailwind. Unless you enjoy being doubled over, retching. - Tasty all day: Clean, light flavors taste better the longer you go. - Hydration pack love: Dissolves on contact and cleans up with a quick rinse. No film, aftertaste or science experiments! - All natural: Crystal clear with no dyes, preservatives or 4-syllable magical ingredients. USAGE Usage is similar to regular Tailwind except that we recommend limiting continuous use to 6 hours or less to avoid building up a high concentration. Each scoop contains 100 calories and 35mg of caffeine. For endurance workouts, mix 2-3 scoops per 24 oz of water per hour. Adjust to your personal calorie needs during training, using hunger as a guide. When it’s dialed in, you’ll feel satisfied and energetic, not hungry or full. On hot days, keep the same calories per hour, but increase water. To use in combo with other foods, reduce Tailwind intake by the calories you’re consuming elsewhere to avoid overloading the gut. For shorter workouts (<2hr), you can use less Tailwind to taste. Tailwind stick packs are perfect for fueling on the go. Just tear and pour into a water bottle for 200 calories of Tailwind goodness, no mess, no fuss.  ALL NATURAL AND ORGANIC INGREDIENTS Non-GMO Dextrose (Glucose), Non-GMO Sucrose, Citric Acid, Sodium Citrate, Sea Salt, Organic Flavor, Potassium Chloride, Magnesium Citrate, Calcium Carbonate, Organic Caffeine Gluten free/vegan/no soy/no dairy
$27.99
The same clean quality nutrition provided from standard Tailwind except with a caffeine kick! Caffeine is proven to significantly enhance high-intensity and endurance performance. All you need, all day. REALLY. Mixes with water to meet all your calorie, hydration, and electrolyte needs, without upsetting your stomach or making your taste buds revolt - Eliminates the need for gels, bars, chews, and pills, with this all natural drink mix - Cleans up easily using water and a quick rinse eliminating science experiments growing in your hydration vessels - Great for longer energy burning rides. In the case of shorter rides dilute solution further to taste - Gluten free, Vegan, and contains no soy or dairy
$25.99
Tailwind stick packs are perfect for fueling on the go. Just tear and pour into a water bottle for 200 calories of Tailwind goodness, no mess, no fuss. - Complete calories, electrolytes, and hydration: Ditch the gels, chews, and pills, and go all day with just Tailwind. - No gut bombs: Stomach problems? You’ll love Tailwind. Unless you enjoy being doubled over, retching. - Tasty all day: Clean, light flavors taste better the longer you go. - Hydration pack love: Dissolves on contact with water and cleans up with a quick rinse. No film, aftertaste or science experiments! - All natural: Crystal clear with no dyes, preservatives or 4-syllable magical ingredients. USAGE Each serving is 100 calories. For endurance workouts, mix 2-3 scoops per 24 oz of water per hour. Adjust to your personal calorie needs during training, using hunger as a guide. When it’s dialed in, you’ll feel satisfied and energetic, not hungry or full. On hot days, keep the same calories per hour, but increase water. To use in combo with other foods, reduce Tailwind intake by the calories you’re consuming elsewhere to avoid overloading the gut. For shorter workouts (<2hr), you can use less Tailwind to taste. ALL NATURAL AND ORGANIC INGREDIENTS Dextrose (Glucose), Sucrose, Citric Acid, Sodium Citrate, Sea Salt, Organic Flavor, Potassium Chloride, Magnesium Citrate, Calcium Carbonate Gluten free/vegan/no soy/no dairy
$38.99
Tailwind Rebuild is the first sport recovery drink based on a patent-pending perfectly complete protein. We start with organic rice protein, and supplement it with amino acids to make that protein complete. Then we add carbohydrates, some healthy fats from coconut milk, and just the right amount of electrolytes. Nothing repairs your muscles more efficiently, restores your energy faster, and makes you feel better sooner. And athletes love the great tasting healthy vegan ingredients. - Replenish glycogen stores: contains the right kinds and amounts of carbohydrates to restore your energy after a hard workout - Rebuild muscles: perfectly complete protein based on a patent-pending mathematical model to rebuild damaged muscle tissue and mitochondrial protein - Rehydrate and restore electrolytes: sodium, potassium, calcium, and magnesium to restore electrolyte balance USAGE Mix a packet of Tailwind Rebuild with 16oz (500mL) of water (shaken not stirred). Drink within the first 30 minutes after exercise. For longer or more intense workouts, follow with another packet of Tailwind Rebuild in the following 30 minutes. NATURAL INGREDIENTS AND ORGANIC FLAVORS Vanilla: Non-GMO Dextrose, Non-GMO Sucrose, Coconut Milk Powder, Essential Amino Acids (L-Leucine, LLysine, L-Valine, L-lsoleucine, L-Phenylalanine, L-Threonine, L-Methionine, L-Histidine, L-Tryptophan), Non-GMO Organic Rice Protein Powder, Sea Salt, Potassium Chloride, Organic Vanilla Flavor, Calcium Carbonate, Magnesium Citrate Chocolate: Non-GMO Dextrose, Non-GMO Sucrose, Coconut Milk Powder, Essential Amino Acids (L-Leucine, LLysine, L-Valine, L-lsoleucine, L-Phenylalanine, L-Threonine, L-Methionine, L-Histidine, L-Tryptophan), Non-GMO Organic Rice Protein Powder, Cocoa Powder, Sea Salt, Potassium Chloride, Calcium Carbonate, Magnesium Citrate Non-GMO/Gluten free/vegan/no soy/no dairy
$39.99
The only recovery drink based on a patent-pending complete protein. - Replenishes glycogen stores by containing the right kinds and amounts of carbohydrates to restore your energy after a hard workout - Rebuilds muscles by providing perfectly complete protein based on a patent-pending mathematical model to rebuild damaged muscle tissue and mitochondrial protein - Rehydrates and restores electrolytes by providing sodium, potassium, calcium, and magnesium to restore electrolyte balance - Nothing repairs your muscles more efficiently, restores your energy faster, and makes you feel better sooner - Non-GMO, Gluten free, Vegan, and contains no soy or dairy
$34.95
- #1 US cycling supplement since 2006. Bicycling magazine staff favorite. - Primes muscles to make less lactic acid in the first place. Cycling feels easier with less muscle "burn" during the ride, and less soreness after. - Healthy FDA Generally Recognized As Safe ingredients: 88% European natural-source lactate (not lactose), muscles' preferred fuel. With balanced calcium, magnesium and vitamin D to speed absorption, in color-free vegetable capsules. UCI & WADA legal. No sodium, gluten, dairy or calories. - Fast and inexpensive: No weeks-long "loading" phase like other products. Works in half an hour - No need to take every day. Take only before and during exercise.
$18.00
- A drink mix with all the electrolytes and just a hint of flavor for hydrating all day long - Incredibly low osmolality means easy digestion without disruption - Hint of flavor from real fruit that won't wear out your taste buds during long or hot days - The clearest, cleanest, most refreshing way to get the electrolytes you need
$2.50
- Made with simple ingredients and flavored with real fruit to create an energy chew with a clean bite that isn't coated in wax - Use as an easy and convenient source of carbohydrate to help maintain blood sugar and performance during prolonged exercise
$19.60
Treat yourself(!) to a Sport Crispy Rice Cake. It's made with a blend of puffed rices and toasted grains, giving you energy-packed complex carbohydrates that feel light and digest easily, all held together by fluffy, heavenly marshmallow. Each Sport Crispy Rice Cake gives you 180-190 calories, enough to extend most athletes' endurance efforts by an hour. Skratch Sport Crispy Rice Cakes are: - Light & Crispy: Easy to eat, easy to digest, and won't weigh you down - Made from Scratch: A blend of crispy brown rice, wild rice, red rice, and quinoa. Only real food and no junk! - On-the-Go Energy that Lasts: 180 kcals & over 20g of complex carbohydrates fuels most athletes for 1+ hours - Allergen-Friendly: Gluten Free, Peanut Free, Dairy Free, Soy Free - Non-GMO, Gelatin Free, No Artificial Colors or Flavors
$19.50 - $49.00
Our Sport Hydration Drink Mix was created for a simple purpose—to replace the electrolytes lost in sweat and to provide a little bit of energy when working out, without offending your palate or gut. We initially created this drink because some of the world's best athletes needed better. Conventional sports drinks made them sick. They were undrinkable—too sweet, over-flavored, and didn't even replace what was lost in sweat—which defeated the whole purpose, like fighting thirst with more thirst. The best athletes needed something to safely hydrate, something to quench their thirst, and something to help them perform better. So with their help, we reimagined sports drinks, stripping down what used to be a neon-colored carnival to its bare essentials. In the process, we learned that simple wasn't just better for elite athletes, it was better for everyone who works hard and sweats. The result is a sports drink with minimal sugar (4g per 100 ml) and a ratio of sugar (glucose + fructose) that is optimized for faster absorption, an electrolyte profile that actually matches what is lost in sweat (800 mg sodium, 80 mg potassium, 100 mg calcium, and 80 mg of magnesium per liter), and only real fruit for flavor for a light and refreshing taste that you can drink all day. That's it—less sugar, the right electrolyte profile, and real fruit. So, if you've never met a sports drink you wanted to take home, your luck is about to change. Drink when thirsty and leaking like a busted fire hydrant. Don't drink while deep in the middle of a Netflix marathon session or sending emails (unless, you're also on your trainer). Meaning, if you haven't earned it, you don't deserve it.
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